The Jesus Fish

So this blog is really one big long question that I hope leads to a discussion. Here is the question and I will follow that with a discussion starter. What is your opinion of people that try to leverage their faith in the marketplace? In other words, what is your reaction to someone that advertises they are a Christian and uses Bible verses, "spiritual talk" (God has blessed me, have a blessed day, etc.) and the like in their advertising, sales pitch or even on their business cards?

I see it fairly often in the real estate business--"use me because I am a Christian and I will act with integrity because I am a Christian" or they have the Jesus fish on their cards or they have a Bible verse on their website--front and center. I also come across people in industries that work alongside Realtors (lenders, inspectors, etc.) that try to leverage their faith into the business transaction somehow.

I am a Christian. I like being a Christian and I am not shy about being a Christian. I will share my faith with anyone willing to listen. That said, I am not going to shove it down your throat and I don't really want you doing the same (or worse) with whatever you choose to believe. Honestly, I am very hesitant to use anyone that feels compelled to advertise their faith in a manner that seems to be directed at attracting business. I would rather find out about their faith by the service provider's actions. If you have to put it on your card or website in order for people to figure it out, are you really living it? When I see that, I instantly think of Pharisees praying on corners and flaunting their faith. Maybe I am too harsh.

Here is the rub though, I know that there are some incredibly strong Christians out there that do this. I feel like, unfortunately they are slighted by being lumped in with the bad apples. Bottom line is, for me (and I can only speak for me), seeing the advertising with Christian symbols, verses, etc. front and center instantly makes me question their motives and instantly makes me suspicious. Maybe I am not strong enough in my own faith. Maybe I am too cynical. I actually count "the Jesus fish" in business as a downside. Don't misunderstand me, I like working with other Christians, I just don't want to work with Pharisees. Show me your faith, don't just tell me you have it.

What do you think? When you hear an advertisement or see it on a business card what is your reaction (if any)? Do you trust someone who puts their faith out there like that? Do you think there are better ways to express and share your faith in the business world? How do you think God wants us to share our faith in the business world? Please share your thoughts.